What a pleasure to introduce you to For Your Ice.
After many months of designing, denying, deleting, figuring out what kind of paper to use and what size of paper to print on, we have now gathered enough confidence to go live with a new baby of Recogn.ice, called For Your Ice. It’s simple: we bring glacier art to your living room and you help us raise funds for glacier-dependent communities and for glacier scientists. Because there is so much to do and so much to learn!
What has been on our minds for a long time, is turning into reality at the foot of one of the most iconic glaciers of Switzerland, the Vadret da Morteratsch. In collaboration with the Rhaetian Railway and the Tourist Office of Pontresina, we will be selling the first series of glacier prints and postcards, right there, on the Morteratsch Glacier Trail, one of the most visited hiking/biking tracks in Switzerland. It is the absolute dream location to launch For Your Ice.
We are hugely excited, because we believe there is a glacier lover in everybody and because we have so many ideas to scale up this project!
So check out our website and let us know what you think! If you have wishes for specific glaciers already, please do let us know!
For the record, Morteratsch Glacier is the third-longest glacier of the Eastern Alps and an absolute jewel. So, come visit the glacier and us on the 8th of August at Morteratsch. For Your Ice.
Timo, Larissa and Jochem